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What Is Branded Real Estate

Branded Real Estate incorporates a globally recognized brand into the property project, whether a luxury brand, sports brand or even Celebrity personalities as a brand. These brands can be integrated in various approaches, to best meet the needs of our clients and ultimately create a “STORY” for the project and an exciting new experience for the Consumer.


Over the past 7 years we have created more branded real estate projects than any other agency in the world and many more are in the pipeline. The ideas are at times far reaching and it takes a special type of client who is bold in his thinking to truly realize the full potential of this powerful form of branding. From the very first US OPEN Apartments in Mumbai to the Michael Schumacher World Tower in Delhi and an Interior Designed Residence in Beijing the world has never seen this type of collaboration before.

Marcus Luer
Founder & Group CEO

Marcus Luer is the Founder and Group CEO of TSA, Asia’s global leader in sports and branding solutions. Branded Real Estate Pte Ltd is a wholly owned subsidiary of TSA. Originally from Germany and armed with an MBA from the US, he started TSA 18 years ago in Kuala Lumpur, Malaysia and today the company has offices across the region and services clients from Real Estate Developers, Broadcasters to Fortune 500 companies. Now in his 20th year in Asia, his passion for sports, content and branding, has turned into a life-long commitment to revolutionize the sports marketing and branding industry in Asia.


  • TSA BRE team are true professionals and understood our needs and helped bridge the cultural gap with Armani. Without them we would not have been able to conclude the deal.

    Zhang Hui | President of SmartHero
  • It’s been enriching to work with the TSA team in India . We have created real estate history in India with the Michael Schumacher World Tower and Ace by Maria Sharapova Real Estate rendition. Homestead is a global real estate company and I indeed hope to carry TSA along with me wherever possible.

    Manoj Shrivastava, Chief Operating Officer | Asia Pacific, Homestead

Latest Branded Real Estate News

TSA connects Axiata Arena
  by Admin
  on January 16th, 2017
ABIL Group and Versace Home Launch ABIL Mansion
  by Admin
  on March 14th, 2016
Kuala Lumpur Sports City
bre website
  by Admin
  on February 24th, 2016
Branded Real Estate Wordpress goes live
  by Admin
  on August 14th, 2015


Central Park Plaza Residence
Central Park Plaza revives China’s Taoist thought of “harmony between man and nature”. Relaying on the conventional wisdom in harmony, applying today’s most advanced technological means and adopting the cutting-edge design language.
Homestead - Michael Schumacher
Homestead presents to you for the first time in India a concept which will give your address an iconic status. Presenting the Michael Schumacher world towers branded on the iconic legend Michael Schumacher himself.
Swarovski - Amanora's Gateway Tower
Against the night sky, Gateway Towers will appear like a sparkling diamond. Apart from being marvelled by Swarovski, Gateway Towers 1 is also the first building in the city to have 45 stories, making it the tallest structure in Pune.