Branded Real Estate Pte Ltd is a whole owned subsidiary of the TSA Group of Companies. TSA is Asia’s global leader in Sports content and branding solutions and has been operating in Asia for 18 years with offices across the region.
TSA provide services across multiple verticals ranging from :
- Sports content distribution
- Events Management
- Brand Consulting
- Brand Activations
For more info on TSA please check out www.totalsportsasia.com
Branded Real Estate Pte Ltd does the following best :
WE provide Branded Real Estate (BRE) consultancy to identify the right brands to match with your Real Estate project’s objectives and strategies. WE will review the design, marketing plan and identify the brands that would be most effective for your project and marketing strategy. WE will help in the creation of a “Story” for your development and in the process elevate your building to a whole new level and to an ICONIC positioning.
In the past 7 years, WE have developed a large network of brands from around the globe to work with you ranging from :
– Sports & Lifestyle Brands
– Famous Sports & Entertainment Personalities
– Luxury / High Fashion Brands
– Media Brands
How does it Work and What’s the Underlying Logic :
Develop Fans and not just Customers
Luxury brands and sports brands (Teams, athletes) have something in common.
They develop a faithful fanatical following, primarily due to high levels of identification.
Definition of a “FAN”
A fan is a person with an intense, occasionally overwhelming liking and enthusiasm for something. It comes from the Latin fanaticus, meaning “insanely but divinely inspired”. ‘The word FAN was introduced into English around 1550 meant “marked by excessive enthusiasm and often intense uncritical devotion.”
How Do YOU create FANS – Leverage the power of “Associative Conditioning”
When brand (A) has a positive association (a high esteem in the eyes of the consumer), another Brand (B) can be paired with it and benefit greatly. Luxury brands, Athletes/Celebrities, Clubs/Teams as well as certain Mega Events are able to transfer their Positive image to another brand;
Simple Examples you would have seen to demonstrate the power of Associative Conditioning (AC) and Co-branding :
– Puma has a “Ferrari co-branded” range of sports wear (and charges a premium for it)
– Tag Heuer uses Maria Sharapova as endorser
– Rolex associates with Wimbledon
– Air Asia partnered with Manchester United for its launch
All these brands understand the power of leveraging someone else’s brand for their own benefit. Let us show you how this works in Real Estate.